You’ve got client wins, killer results, and happy customers but no case studies to prove it. Why? Because you're too busy, you hate bragging, and you’ve convinced yourself it's a “later” problem. Spoiler: it’s not.
Christopher Tompkins tackles one of marketing’s least sexy but most essential tools, the case study; and shows you how to make them easier, faster, and actually useful. No more soul-sucking wrap-up reports or chasing data from 6 months ago.
You’ll learn why real-time goal-setting is the only way to build case studies that close deals, what KPIs you should be tracking starting today, and how to turn weekly client updates into marketing ammo that actually converts.
This isn’t just about bragging rights, it’s about building proof, trust, and revenue. If you’ve been avoiding your case study backlog, this is your reality check (and your new strategy).
What’s Inside:
- The real reason you never finish your case studies (and how to fix it)
- Why building proof points forward is the smarter move
- A weekly reporting system that turns data into sales tools
- The design and content mistakes killing your case study engagement
- How to turn a boring stat sheet into a narrative that sells
Subscribe now to The Bulletproof Marketer and follow Christopher on LinkedIn for no-fluff strategies that cut through the noise and actually move the needle.
For more tools and downloads, head to goagency.com.
Episode Highlights:
- Welcome to the Marketing Reality Check [00:00]
- Why Marketers Avoid Case Studies (and Why That’s a Problem) [03:10]
- The Forward-Facing Fix: Build Case Studies While You Work [08:00]
- Set Goals That Actually Feed Your Marketing [11:45]
- How to Write Case Studies That Don’t Suck [18:20]
- Bulletproof Takeaways: The Case Study Process That Works [23:00]
🔗 Resource Links
Stay connected and dive deeper:
- Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
- Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
- Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/
Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.