Career at a Crossroads: From Side Hustles to Success ft. Anna Harper

How do you design a career that aligns with your values, leverages your strengths, and drives meaningful impact? Erica Sosna sits down with property investment powerhouse Anna Harper to unravel the balancing act between ambition and focus. With a career spanning over a decade in property and investment, Anna has navigated every twist and turn—whether building trust with individual investors, managing complex deals, or driving change at scale.

 

But, like many high-achievers, Anna has faced the daunting challenge of pursuing parallel paths that both demand her energy. Join Erica and Anna as they use The Career Equation, Erica's empowering framework for aligning talents, passions, values, and work environments, to solve Anna’s career conundrum and uncover powerful lessons you can apply to your own professional challenges.

 

What You’ll Learn in This Episode: This episode isn’t just an inspiring deep-dive into Anna’s career—it’s a roadmap for anyone feeling torn between multiple opportunities, ambitions, or markets. Together, Erica and Anna explore actionable strategies for finding clarity, making purpose-driven decisions, and reframing uncertainty as growth.

• How Anna discovered what truly drives her career fulfilment.
• The value of aligning your goals with your impact—professionally and personally.
• How slowing down and saying “no” can actually accelerate your career trajectory.
• Practical ways to build a work rhythm that supports energy, creativity, and productivity.

Through honesty, humour, and clear insights, this conversation is packed full of value—whether you’re an entrepreneur, a corporate employee, or a creative professional navigating complex career challenges.

Key Themes and Episode Breakdown: 1. Anna’s Professional Journey:

• From strategy consultant at Deloitte to property expert, Anna’s career path has been anything but linear. She explains how her early experience in real estate strategy eventually led to her co-founding GreenResi, a platform helping investors make informed decisions about energy-efficient homes.
• With over 300 property transactions under her belt and three books published, Anna shares how her love for problem-solving and writing became instrumental in her success.

2. The Career Conundrum:

• Currently balancing two distinct markets—consumer property investors and large institutional clients—Anna reveals the growing tension in her professional life.
• Erica helps Anna unpack her core challenge of needing to focus her energy on one market without feeling like she’s abandoning opportunities elsewhere.

3. Applying The Career Equation Framework:

Erica takes Anna through her four-part framework, tackling clarity from every angle and landing key insights along the way.

• Skills: Anna identifies grit, effective communication, and analysis as her standout traits.
• Passion: Writing, simplifying complex ideas, and helping others make informed decisions are where she thrives.
• Impact: Developing energy-efficient homes and creating real-world solutions for housing shortages give Anna’s career purpose and meaning.
• Environment: An ideal work setting for Anna includes collaboration with inspiring people, daily accountability systems, and room to learn and experiment without fear of failure.

4. The Power of Saying No:

• Erica and Anna take a close look at why saying “yes” to everything can dilute your energy and impact. Anna reflects on her fear of making the wrong career choice and Erica reframes it as an