In this episode of The Creative Drive, we sit down with legendary filmmaker, photographer, and race car driver Jeff Zwart to explore his incredible career in storytelling, advertising, and motorsports. From directing Super Bowl commercials to dominating Pikes Peak, Jeff shares insights into his creative process, passion for Porsche, and the future of filmmaking.
We Cover: 🎬 Super Bowl Commercials & Porsche Ads – The creative process behind legendary campaigns like "Kills Bugs Fast", "Eats Corvettes for Lunch", and "There Is No Substitute". 🏔 Pikes Peak & Racing – The most intense moments from Jeff’s multiple victories on the mountain. 🚗 Porsche Culture & Popularity – Why Porsche remains one of the most beloved brands among enthusiasts. 🎮 Forza, Tanner Foust & Coaching – Jeff’s experiences working with top drivers and his thoughts on the future of automotive technology. 🎓 His Journey to Storytelling – From studying to be a vet to co-founding RACER Magazine and becoming an icon in automotive media.
The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.
Make sure you subscribe and like this video and follow us on Instagram @Racermag too! Leave your comments or feel free to email us at podcasts@racer.com.Â
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