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April 28, 2025 129 mins

Episode 15 of the Curious Creator podcast is a raw/unfiltered discussion on the topics of Artificial Intelligence (how it's evolving), the journey of entrepreneurship (building a startup) and how creative production/analytics tools can help agencies and brands scale their performance marketing campaigns. Don't miss this one!

I'm kindly joined by two guests, (Ankuj Arora) and my co-host (Ja Yue).

Ankuj Arora - Founder of Morphiq and Ex-AI Lead at Smartly.io  

Ja Yue - Performance Marketing Leader and Consultant

This is a refreshing episode for me, as it's my first physical podcast episode (which I definitely prefer over remote recordings), and I get to ask burning questions related to the intersection of AI and marketing. If you're still not sold, here are other topics we discuss:

- When will AI have consciousness and be fully autonomous - How Ankuj became a Data Scientist coming from a Computer Science background - His lessons and takeaway from going through various accelerators and building a SaaS startup - Anukj's experience at Smartly.io and how it influenced his new ventures

00:00 Intro (Mini vlog) 01:51 Meet Ankuj and Ja 05:57 Evolution of AI and Data Science 11:45 OpenAI's Impact  19:51 The Consciousness Debate 31:39 Explaining AI to Non-Technical Audiences 34:00 Smartly & Creative Intelligence 42:49 Introducing Morphiq 46:48 The Vision Behind Morphiq 52:12 Value Proposition of AI in Analytics 54:16 Transparency and Trust in AI Systems 57:34 Morphiq's Situation 01:01:04 Bootstrapping vs VC 01:14:54 Lessons from Entrepreneur First 01:26:45 Pitching Morphiq to Agencies and Clients 01:30:39 Media Buyers and Creative Teams 01:33:57 AI's Role in Creative Production and Media 02:03:51 Personal Reflections 

Shownotes

https://www.linkedin.com/in/ankuj-arora-ph-d-94777421/ https://www.linkedin.com/in/jayue/ https://morphiq.xyz/  https://www.smartly.io/  https://www.joinef.com/

#AI #Entrepreneurship #SaaS 

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