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January 27, 2025 63 mins

The Futurist Marketers pod is back! Our guest for EP12 is Maxim Tanevskiy - he is currently the Chief Business Officer at Ex-human and is a GTM/Sales Expert. I’m personally excited for you lovely people to watch it, especially knowing that sales is a must-have skill (always has been!).

Topics we talk about include:

- Turning your sales approach into a revenue system (especially in the B2B SaaS context) - The differences and nuances between a salesperson and a business development representative (and why the other may be valuable) - How Maxim learning Mandarin (Chinese), helped him close a 7-figure deal (and how to approach working with clients from different cultures) - His predictions in the world of sales + AI BDRs/SDRs (including the potentiality of AI committees) - Finding out your GTM efficiency, growth rate and how to engineer a GTM sales process - Everything from social selling to empathetic conversational AI and more.

As always, enjoy the show and share the session with your friends/network (they’ll find this show valuable, I promise).

Chapters

01:03 Introduction 01:45 Travel and Work Lifestyle 05:40 Sales vs. Business Development 06:19 Evolution of Sales Tech 13:52 Building a Revenue System 26:18 Chinese Language and Culture 32:02 Leveraging Language Skills in Sales 33:02 Cultural Nuances in Business 35:35 Scaling B2B SaaS Startups 37:10 Importance of Market Size and Product-Market Fit 43:23 Challenges and Lessons in Sales 49:01 The Role of AI in Sales 53:25 Sales Techniques and Personal Development 59:29 Closing Thoughts

Reference Links

https://exh.ai/#home https://www.linkedin.com/in/maxim-tanevskiy/ https://www.linkedin.com/company/s-strategy/ https://www.apollo.io/ https://meddicc.com/meddic-sales-qualification-and-frameworks Never Split the Difference Book (Affiliate Link): https://amzn.to/4hqILTv

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