This week, we sat down with the one and only Lori Paranjape, the powerhouse designer behind some of the most stunning, story-driven homes in the country. Based in Nashville, Lori has built a nationally recognized interior design firm, and trust me—this conversation is a masterclass in how to build a thriving creative business without losing your authenticity along the way.
You’ve seen her work in Architectural Digest and Domino, but what you don’t see behind the scenes is just as compelling: razor-sharp systems, kind-but-direct client communication, and the hard-won lessons that took her from humble beginnings to legacy projects.
In this episode, we talk about:
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The exact systems Lori uses to eliminate tummy-ache texts from clients
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What actually makes a dream team—and the one interview question that says it all
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Why trust (not Pinterest boards) is the real magic behind unforgettable design
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The messy middle no one posts about: mistakes, growing pains, and learning to bill without flinching
This isn’t just another chat about pretty spaces—it’s a real, raw, and hilarious deep dive into the business behind the beauty. Whether you’re new to the design world or years in, Lori’s story is one that will hit home, hype you up, and remind you why you love what you do.
Trust me, this one’s got everything: heart, humor, and hard-earned wisdom.
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