How Two Cousins Gained 10 Million Subscribers on YouTube Using The Law of Attraction | Ep. 20 ft. Emmanuele Massarelli & Michael DiMuccio

In this episode of The Disciplined Man Podcast, I sit down with two dynamic cousins from Toronto, Michael DiMuccio and Emmanuele Massarelli, who took a bold leap of faith, moved to Los Angeles, and turned their passions into a thriving career as YouTubers and entertainers.

 

We dive into the intricacies of understanding the business side of social media, how Michael and Emmanuele found their niche with a mix of gaming skits and sketch comedy, and the pivotal moments that catapulted them into viral success—starting with a simple camo challenge.

From tackling the algorithm on TikTok and mastering the art of short-form content to leveraging their creative energy, they share what it takes to stand out in a saturated digital world.

 

The duo also discusses the mindset shifts necessary to turn passion projects into profitable ventures.

 

Emmanuele explains his methodical approach to content creation—treating it like a business with a formula for success, while Michael reflects on his journey of transitioning to music and honing in on his target audience by building a brand that resonates.

 

Listen as we explore the power of the law of attraction, the importance of mentorship, and why treating content creation like a 9-to-5 is essential for growth.

We also unpack how their upbringing influenced their belief systems, and how they’ve remained grounded through challenges like getting banned from amusement parks, navigating criticism, and sacrificing their twenties for the promise of a bigger future.

If you’re looking for inspiration on how to break through barriers, overcome self-doubt, and achieve your own version of success, this episode is for you.

Tune in to hear how Michael and Emmanuele went from aspiring creators to becoming leaders in the digital entertainment space—proving that the law of attraction isn’t just a theory, but a way of life.

Key Takeaways:

- Finding your niche and seizing opportunities in content creation.

- Leveraging short-form content on platforms like TikTok and YouTube.

- The role of mentorship and having a plan as an entrepreneur and creator.

- Applying the law of attraction to manifest your dreams.

- Learning from setbacks and embracing uncertainty.

Whether you’re a content creator, entrepreneur, or just someone looking to unlock your potential, this episode offers valuable insights and a reminder that when you put in the work, stay true to yourself, and capitalize on opportunities, the world truly is your oyster.