In Episode 22 of The Drake Insights Podcast, host Natasha Drake sits down with senior living industry veteran, video expert, and senior care advocate Christie Freeze to explore how sales and referral models in senior living need to evolve—and how we can start that change today.
Christie shares her journey from frontline sales to founding CARE by Christie, a revolutionary model that helps families navigate aging care through education, empowerment, and relationship-first guidance. Together, Natasha and Christie discuss how current sales structures are outdated, why collaboration with so-called "competitors" is critical, and how leveraging everyday community professionals—from roofers to realtors—can unlock powerful new referral networks.
Whether you're a sales leader, operator, marketer, or advocate for aging adults, this episode is packed with insights that challenge the status quo and offer real, replicable solutions.
To learn more, visit Drake Strategic at https://www.drakestrategic.com/, CARE by Christie at https://www.carebychristie.com/ or Heart Legacy at https://heartlegacy.com/
Popular Podcasts
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.