Digital entrepreneurs, listen up. In this episode of The eCommerce Edge, host Phil Dubois and partner Kevin sit down with global beauty veteran Buddy Abrahams to unpack how beauty brands are adapting to today’s retail realities—and what AI is changing next.
From Dubai to the U.S., Buddy breaks down cultural buying nuances (why 100 ml fragrance flies in the Middle East), the evolving role of DTC storytelling vs. marketplace price competition, and the critical shift to AI-driven search and PDP optimization. We dig into cohort-based retention, loyalty beyond discounts (experiences, partnerships, subscriptions), and the rising convergence of beauty + wellness (digestibles, before/afters, ingredients transparency, personalization).
You’ll learn:
-
How to make DTC and marketplaces complement each other (story vs. price)
-
The PDP elements AI and shoppers reward: video, before/after, ingredient clarity
-
Practical levers to lift LTV without racing to the bottom on price
-
Personalization playbooks for 2nd/3rd purchases and loyal cohorts
-
Why comparisons, proof, and wellness tie-ins win the next wave of buyers
-
What smaller brands can copy from enterprise leaders—today
Guest: Buddy Abrahams — brand, content, and pricing strategist for top global beauty houses. Connect: Buddy@BuddyAbrams.com | BuddyAbrams.com
Keywords: eCommerce, beauty, DTC, marketplaces, AI search, PDP optimization, loyalty, LTV, subscriptions, personalization, wellness, digestibles, cohort strategy
Subscribe for more edge-of-what-works conversations from AdAmplify’s The eCommerce Edge.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.