Digital entrepreneurs, listen up. In this episode of The eCommerce Edge, host Phil Dubois and partner Kevin sit down with global beauty veteran Buddy Abrahams to unpack how beauty brands are adapting to today’s retail realities—and what AI is changing next.
From Dubai to the U.S., Buddy breaks down cultural buying nuances (why 100 ml fragrance flies in the Middle East), the evolving role of DTC storytelling vs. marketplace price competition, and the critical shift to AI-driven search and PDP optimization. We dig into cohort-based retention, loyalty beyond discounts (experiences, partnerships, subscriptions), and the rising convergence of beauty + wellness (digestibles, before/afters, ingredients transparency, personalization).
You’ll learn:
-
How to make DTC and marketplaces complement each other (story vs. price)
-
The PDP elements AI and shoppers reward: video, before/after, ingredient clarity
-
Practical levers to lift LTV without racing to the bottom on price
-
Personalization playbooks for 2nd/3rd purchases and loyal cohorts
-
Why comparisons, proof, and wellness tie-ins win the next wave of buyers
-
What smaller brands can copy from enterprise leaders—today
Guest: Buddy Abrahams — brand, content, and pricing strategist for top global beauty houses. Connect: Buddy@BuddyAbrams.com | BuddyAbrams.com
Keywords: eCommerce, beauty, DTC, marketplaces, AI search, PDP optimization, loyalty, LTV, subscriptions, personalization, wellness, digestibles, cohort strategy
Subscribe for more edge-of-what-works conversations from AdAmplify’s The eCommerce Edge.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.