Ep6: Power of Your Brand with Varsha Amin - Founder, Brand Strategist, Digital Skills Coach at LotusX

Faith is joined by a special guest, Varsha Amin, Founder of www.Lotusx.co.uk. An award-winning brand marketer and strategist, who has pioneered multi-channel marketing strategy and integrated campaigns for Vodafone, Apple, Microsoft, Nokia, O2 and lastminute.com. Varsha coaches business owners and emerging brands, helping them to grow their brand online. Varsha’s business dares to be different by helping you create a brand and story that emotionally connects your services with your customers. She’s an inspirational mum of one and is on a mission to help you build a brand that is innovative and future-proof! In this episode, Varsha helps us understand what branding is and talks about the importance of authenticity and how you too can start to think about your branding. Key takeaways: ✅ Define your brand - know your WHY ✅ Understand how to connect your brand with your customers ✅ Would you like a brand clarity chat with Varsha www.lotusx.co.uk ? What actions are you going to take to improve your branding and online presence? Connect with Varsha www.lotusx.co.uk Instagram: @varsha.amin @lotusx_uk Connect with Faith on Instagram and Twitter: @faithrutot21st Faith’s book: Transform Within - 7 Strategies for Professional Growth and Resilience is now available from all major online bookstores