In this episode of the Flashquotes Podcast, we sit down with Michael Craig, founder of Creature Coffee, to uncover how he scaled his business from a scrappy garage operation to executing 1,300+ events a year across multiple cities.
Michael shares his raw, unfiltered journey—from taking on his first gig with zero equipment to mastering the art of coffee catering and building a thriving brand in a competitive industry. If you’re an entrepreneur, coffee enthusiast, or service business owner looking to scale and streamline operations, this episode is packed with golden nuggets on business growth, team-building, and expansion.
🔥 Want to scale your coffee or catering business? Get access to the Mobile Catering Accelerator community: https://www.skool.com/mobile-catering-accelerator/about
Growth Playbook: How Creature Coffee Scaled
💡 The power of saying yes—how a single event changed everything 🚀 The growth journey from one coffee cart to a multi-city business ⚡ The systems & processes that allowed Creature to scale efficiently 🔑 The toughest lessons learned—failures, pivots, and game-changing insights 🏆 The future of coffee catering—why it’s a massive untapped opportunity
Resources & Tools Mentioned
📌 Flashquotes – The all-in-one software that powers Creature Coffee’s operations: https://flashquotes.com 📌 Creature Coffee – Book them for your next event: https://creaturecoffee.co
Timestamps
X:XX - Intro X:XX - How Michael stumbled into coffee catering X:XX - Scaling a coffee cart business: Key turning points X:XX - The moment Michael knew it was time to go all-in X:XX - Building an amazing company culture that attracts top talent X:XX - The systems challenge—switching from HoneyBook & 17Hats to Flashquotes X:XX - Expanding to Seattle—the biggest lessons from opening in a second city X:XX - The biggest failures & how to recover from setbacks X:XX - The future of Creature Coffee & advice for other service-based businesses
Why This Episode Matters
⚡ Learn how to scale a service business beyond one location ☕ See why coffee catering is booming while cafes struggle 📈 Discover the exact systems that make high-volume event businesses work
Notable Quotes: 👉 “The best thing I ever did for my business was stepping away.” – Michael Craig 👉 “You don’t build a business, you build systems. The systems build the business.” – Justin Goodhart
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Follow us for more insights: 📍 Twitter: @FlashquotesHQ 📍 Instagram: @FlashquotesHQ 📍 LinkedIn: Flashquotes
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