From Corporate Marketing to Astrology: How to Find Your Calling, Entrepreneur Freedom, and Aligned Business with Aino-Sofia Kojonen [Ep. 23]

What happens when the career you’ve worked for just doesn’t feel right and your heart keeps nudging you in a different direction?

In this episode of The Freedom Pivot, I sit down with my astrology teacher, Aino-Sofia Kojonen, who made the bold leap from a corporate marketing career to building her life and business around astrology. Today, she’s a professional astrologer, yoga teacher, and entrepreneur who helps people uncover their unique essence and remember why they are here. Her message is simple but powerful: there is only one of you, and your soul is not meant to be hidden.

Aino-Sofia’s journey shows what it really means to find your calling, embrace entrepreneur freedom, and build an aligned business, even if it means leaving behind the security of the corporate path. She reminds us that building an aligned business often means leaving old skins behind and daring to trust your gut feeling even when the path isn’t clear.

Here’s what we explore in this conversation:

• How to trust your gut feeling when your career path no longer fits.
• Why it’s okay to be multipassionate and resist the pressure to “just do one thing.”
• The role of astrology insights in reconnecting to your life purpose.
• What entrepreneur freedom really means — and why it must be balanced with responsibility and care for others.
• The healing role of challenges, and why your “weak spots” can be your most powerful gifts.

If you’ve ever felt stuck in a job that doesn’t align with who you are, this conversation will inspire you to trust your uniqueness and take steps toward your true calling.

🌸 About Aino-Sofia Kojonen

Aino-Sofia Kojonen is a professional astrologer whose passion is supporting people to find their beautiful and unique essence so they can love fully and live bravely. Through astrology, she helps clients remember why they are here, what really matters to them, and what they deeply dream about.

Her work carries the reminder that there is only one of you — and your soul is not meant to be hidden. It deserves to be seen and heard in the way that feels most true to you.

Find Aino-Sofia on Instagram: @ainosofiakojonen

Work With Me

If you’re ready to find your own freedom pivot and build a business that feels like home:

• Learn more about my signature coaching program: The Freedom Incubator
• Book a single 1:1 Business Clarity Session for focused support

• Connect with me on Instagram: @curious_hannele

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