Ever stared at your Instagram bio, typing and deleting titles until you hit an existential crisis?
✦ Financial advisor and wellness practitioner? Delete. ✦ Strategic consultant and mindfulness teacher? Delete. ✦ Multipassionate entrepreneur helping… delete, delete, delete.
If you’ve ever stumbled answering the question “what should I call you?” this episode is for you.
In today’s conversation, I’m breaking down one of the biggest struggles for multipassionate entrepreneurs: how to articulate what you do without fragmenting yourself. You’ll hear my personal story of hiding parts of my expertise during my own career transition, why “pick a niche” advice can feel suffocating, and how to build a personal brand that allows all of your passions to belong.
Here’s what you’ll learn in this episode:
- Why traditional niching advice doesn’t always fit multipassionate entrepreneurs.
- How fragmentation (hiding parts of yourself) fuels self-criticism and imposter syndrome.
- A practical way to see yourself as the front door to your brand, with multiple doors behind it.
- How to translate your soul work into words your dream clients understand.
- Why iteration is key when testing bios, titles, and messaging on social media.
Whether you’re pivoting out of a corporate career or juggling multiple passions inside your business, this episode will give you the clarity and courage to talk about what you do in a way that feels authentic and compelling.
Remember: you are not too much, not scattered. You are the common denominator, and your integrated expertise is what makes you irreplaceable.
✨ Ready to work with me?
- Learn more about my signature coaching program, The Freedom Incubator
- Book a single 1:1 Business Intuition Session if you just need focused support to articulate what you do
- Connect with me on Instagram: @curious_hannele
Loved this episode? 💌 Share it with a fellow multipassionate friend. ⭐ Leave a 5-star review on Apple Podcasts. It helps more freedom-seekers find the show.
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