In this episode, Tim Sarrantonio sits down with Kathy Kempf, founder of Nuclavis, to explore the evolving world of peer-to-peer fundraising. From the rise of creative event models like pickleball tournaments and ice hockey to the transformative role of mobile apps, Kathy shares how nonprofits can inspire supporters and drive deeper engagement.
You’ll also hear:
- Abby Jarvis break down this month’s “Big Number” on peer-to-peer participation trends.
- A Generosity Spectrum segment on the psychology of giving and why swag might do more harm than good.
Big Ideas and Takeaways
- The Psychology of Swag: Incentives can unintentionally cheapen giving when they shift motivation from impact to transaction.
- Peer-to-Peer Fundraising as a Front Door: Kathy explains how peer-to-peer acts as a porch to invite new audiences to a cause, turning fundraisers into advocates and donors into a community.
- Mobile-First Experiences Are Essential: With over 70% of traffic coming from mobile, younger generations expect frictionless app experiences, from instant credit for gifts to augmented reality mission moments.
- Mission Connection Drives Retention: Augmented reality gardens (like the Alzheimer’s Promise Garden) and interactive learning (like CPR videos) deepen emotional ties and boost fundraising.
- Walks Are Foundational: Despite economic uncertainty, community walks remain resilient pillars of engagement.
Show Notes and Resources
- Nuclavis Website
- Moja Tu (Kathy's nonprofit)
- 2025 Peer-to-Peer Fundraising Study
- Social Fundraising by Katrina VanHuss and Otis Fulton, PhD
- Dream Big Summit 2025 - register!
Don't forget to submit your Nonprofit Hotline questions to get featured in an upcoming episode!
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.