Episode 32 | Ramp Made Expenses Go Viral (With Kevin Malone from The Office)

Ramp somehow made one of the most boring SaaS products on Earth go viral. They locked Kevin Malone from The Office in a glass box for his “first day as CFO,” live from Flatiron in NYC. Receipts flying, weddings happening, TikTok stars crashing the scene, and hundreds of people gathering to watch. They made some noise and people showed up. In this episode of Notorious B2B, we break down how Ramp pulled off the most entertaining brand campaign in recent B2B history, and what your team can actually learn from it. Plus:

• BirdDog’s “rage-bait” war against Clay
• Why companies like C3.ai and WPP are being sued over fake forecasts
• LinkedIn sued over sharing PII from video (and the growing streak of lawsuits: Reddit vs. Perplexity, People vs Microsoft and OpenAI)
• The 9-9-6 workweek trend (yes, hustle porn is back)
• And startup founders share some...interesting ways they garnered interest for their products.

This one’s about creativity, chaos, and the fine line between brilliant and completely unhinged, just like we like it. Posts Links:  Joseph Smith ( Ramp Video )   Connect with the hosts: Tim Davidson – linkedin.com/in/tadavidson41 Tas Bober – linkedin.com/in/tasbober  Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments. --- Today's episode is brought to you by Exit Five. Thanks to Dave and the Exit Five team for being OG supporters of Notorious B2B. Tim and Tas have both been members since the beginning and get a ton of value from being part of this community. Join the top community of B2B marketers now at ExitFive.com and get access to one of the 30+ in-person events Exit Five is hosting in 2026. Also, we heard Dave is super jacked, a millionaire, a great father, a speed reader, he’s run 300 marathons, and donates over $1M a year to very important charities. --- Also, special thanks to our friends at Vector — the only ad platform brave enough to say what we’re all thinking: native targeting is a scam. Vector lets you build audiences by name. Not “job title at tech company.” Actual people who clicked your ad, visited your site, or creeped on your pricing page. (Also, the branding has cute ghosties. What more do you want?) Check them out at vector.co and stop paying to show ads to your uncle’s dentist’s cousin.