Episode 2 - Valerie Mras

In the second episode of The Smokeless Word, we go behind the brand with Valerie Mras, Senior Vice President of Vapor Brands at Reynolds American. With 17 years of experience, Valerie provides sharp, real-world insight into leading responsibly and driving transformation in a dynamic industry. Together, they explore the power of purposeful marketing, the realities of leading through change, and how established brands can remain relevant while building A Better Tomorrow™.

 

Join Kingsley and Valerie for an honest, energising conversation about leadership, innovation, and the people behind the progress.

 

Please note that "Reynolds" is short for the independent group of companies operating under Reynolds American in the US, which is an independent subsidiary of BAT.

 

DISCLAIMER

Intended Audience: This podcast is intended for regulators, scientists, policymakers, investors, media and public health bodies only. This material is not intended for US audiences.

Personal Views: The views expressed in this podcast are the personal opinions of the speaker only.

No Product Promotion: Nothing in this podcast is intended to promote or endorse the consumption of the product referred to.

Risk and Harm Statements: Nicotine products are addictive and not risk free. Any references to products having a reduced risk or reduced harm are based on the weight of the evidence and assume no continued smoking.

Content Warning: This podcast contains some swearing that may not be suitable for all listeners.

BAT Investments is the copyright holder of this podcast.