Let's Finish 2025 Strong with Emily Aborn

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🎧 Episode Summary:

Today I am sitting down with my good friend, go-to copywriter and fellow podcaster Emily Aborn to talk about all the noise around Marketing at the end of the year and why most of it simply doesn’t work for solo entrepreneurs. There is an incredible pressure to scale, the lure of shiny offers, and the shiesty marketing tactics that create fake urgency or play on guilt. Emily and I share personal stories of investments that didn’t deliver, the lessons we’ve learned, and how we now decide what’s worth our time and energy.

What I hope you take away from today's episode... 

☕ You get to define success on your own terms, and growing really is optional.
☕ Not every offer, course, or campaign is meant for you right now (or ever).
☕ Fake urgency, false scarcity, and vague promises are red flags.
☕ Do an “energy audit” before you commit to anything new in the last few months of the year
☕ Ending the year in reflection mode can be more powerful than ending in push mode.
☕ It’s okay, healthy, even, to have seasons of slower pace in your business.

Links to the cool stuff mentioned in this episode... 

☕ Connect with Emily at https://emilyaborn.com

☕ More from Emily with her Small Business Casual Podcast

☕ The Megan Dahle Episode: Profit, Growth, and Intuition with Megan Dahle

☕ When Slow Looks Scary… Episode 

Links to connect with me... 

☕ Book a Consult HERE! (https://caffeinecreative.io/consult/)

☕ Website — CaffeineCreative.io (http://caffeinecreative.io/)

☕ Facebook — Teresa Schlup, The Caffeine Creative  (@thecaffeinecreative) https://www.facebook.com/thecaffeinecreative 

☕ Instagram — The Caffeine Creative (@thecaffeinecreative)

☕ LinkedIn — Teresa Schlup (https://www.linkedin.com/in/teresaschlup/)