Facebook Ads Update & What's Working Now
In this episode, Arfan shares key insights on Facebook advertising strategies for coaches in 2025. After returning from a Texas trip, he breaks down three critical elements currently driving success in Facebook ads:
- Creative & Messaging Evolution
- Importance of clear audience identification in ad copy
- Changes on tracking
- Strategy shift from 90-day to 7-day reporting windows
- Audience Targeting Changes
- Move toward broader targeting approach
- Introduction of Advantage Plus features
- Reduced effectiveness of detailed interest targeting
- Funnel Optimization
- Self-liquidating offer strategy
- Lead magnet + $27-37 offer combination
- Importance of order bumps and upsells
Resources:
- Facebook Ads Rescue Call: arfanhusain.com/rescue
- Strategy Session: http://www.arfanhusain.com/start
#FacebookAds #CoachingBusiness #DigitalMarketing #LeadGeneration
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