In this episode of The Bearded Finisher Podcast, host Zach Shrum takes us inside the AWFS show for a jam-packed episode with key players in the finishing and coatings industry. From Superfici America’s Mini system to ICRO’s visionary products and Paintline’s evolution, this episode explores the latest tools, trends, and strategies shaping the future of the trade. The discussion highlights a shift toward user-friendly automation, the resurgence of stains, and a continued push for water-based, ISO-free innovations. Whether you’re a seasoned shop owner or just stepping into the finishing world, this episode is loaded with insight.
Chapters:00:00 – Introduction to the Bearded Finisher Podcast 00:28 – Exploring Superfici America and Industry Insights 01:21 – Tony's Journey in the Finishing World 04:42 – The Benefits of the Superfici America Mini 07:01 – User-Friendly Technology in Finishing 08:24 – Understanding Production Footprint and Investment 10:15 – Return on Investment in Automation 12:31 – Quality and Support in Finishing Equipment 14:25 – The Importance of Technical Knowledge in Sales 15:21 – Paper vs. No Paper in Finishing Lines 17:44 – Trends in Stains and Coatings 19:02 – Showcasing Products at AWFS 20:58 – Innovations in the Finishing Industry 23:23 – Sponsorship Opportunities for Brands 23:53 – Introduction to Paintline and Visionary Award 25:47 – The Evolution of Paintline Products 28:07 – Transitioning from Finishing to Manufacturing 30:03 – Updates on Spray Racks and New Products 33:05 – Previewing the New Trim Rack 36:30 – Distribution and Accessibility of Products 39:24 – The Importance of Relationships in the Industry 42:04 – ICRO's Innovations and Market Strategy 44:29 – The Shift Towards Water-Based Products 46:44 – Building Relationships in the Coatings Industry 48:43 – Bobby's Journey in the Finishing Industry 51:00 – The Importance of Technical Knowledge in Sales 52:53 – ICRO’s Visionary Award Winning Product 55:48 – Distribution and Shipping Strategies 01:00:02 – Final Thoughts and Industry Innovations
Connect with the Guests📍 Super Fici – superficiamerica.com
📍 Paintline – thepaintline.com
📍 ICRO Coatings – icro.it/en
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Male Room with Dr. Jesse Mills
As Director of The Men’s Clinic at UCLA, Dr. Jesse Mills has spent his career helping men understand their bodies, their hormones, and their health. Now he’s bringing that expertise to The Male Room — a podcast where data-driven medicine meets common sense. Each episode separates fact from hype, science from snake oil, and gives men the tools to live longer, stronger, and happier lives. With candor, humor, and real-world experience from the exam room and the operating room, Dr. Mills breaks down the latest health headlines, dissects trends, and explains what actually works — and what doesn’t. Smart, straightforward, and entertaining, The Male Room is the show that helps men take charge of their health without the jargon.