Shine Bright (Like a Diamond). And Other Ways Your Agency Can Boost Your Marketing Career

Who do you turn to when you need honest advice and unwavering support? In Episode 2 of the Thoughts from the Greenhouse video series, “How the Right Agency Can Make Marketers Shine,” BCG co-founders discuss just how valuable a truly excellent relationship with your agency can be. Ashley Schofield, Fred Kinch, and Renée Wills understand that a marketer-agency relationship should be a true partnership built on trust, mutual respect, and comfort. Like any strong partnership, they can bring out the best in each other. Agencies often bring a plethora of marketing experience to the table and can help navigate the brand launch processes, the political landscape of the pharma company, and changes in marketing strategies – all while offering the support to allow the marketers to meet their goals and shine their brightest. An agency is in the unique position to understand what upper management-level pharma executives will value when communicating with their marketers. The relationship with an agency can go beyond merely transactional details, to delve into the ideal ways for marketers to gain the recognition they deserve for their hard work and success. Cultivating the partnership between agency and marketer can be instrumental in building a successful career. As Renee Wills says, “The more you feed it, the more it grows.”