In Episode 4 of "Thoughts from the Greenhouse", we explore key considerations for startup pharmaceutical companies when choosing an advertising agency for the first time. Brick City Greenhouse SVP, Client Lead Renée Green joins two of our co-founders, Renée Wills and Fred Kinch, to discuss.
As startup biotech and pharma companies approach their first product launch, they transition from primarily research & development organizations into more commercial companies. It is essential they select an advertising agency that understands the process of commercializing, as well as the multiple audiences with which a newly formed commercial entity needs to communicate.
The marketing needs of a startup company can be more intricate than those of a larger, more established pharma company, and it is important to engage an agency that has a deep knowledge of those needs. The right agency partner understands that commercializing for the first time poses numerous challenges, and that success depends on remaining efficient and flexible regarding budget, workflow, and beyond.
Tune in to Episode 4 for more tips about selecting an advertising agency for a first-time pharma launch.
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