How do you win as a franchisee? It’s not by just following the corporate playbook. The real magic is in the localplaybook.
This week, Rev and Arun are joined by Julie Wade, a powerhouse franchise marketer. She shares her tactical guide on what franchisees should control (like local Facebook pages) and what the brand must control (like Google My Business and the main CRM).
If you're a franchisee or franchisor, this is a must-listen. You'll learn how to balance brand standards with the local-level execution that actually drives traffic and builds a neighborhood following.
In this episode, you will learn:
-
The 3 channels franchisees should own, and the 3 they should never touch.
-
How to use the "Parent-Child" Facebook strategy to mix brand content with local posts.
-
Why you MUST have a small, daily ad budget (and why organic reach is dead).
-
How to use your CRM to save a "down" sales week by diagnosing the real problem first.
-
Smart ways to incentivize guests (like points and contests) without resorting to profit-killing discounts.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Male Room with Dr. Jesse Mills
As Director of The Men’s Clinic at UCLA, Dr. Jesse Mills has spent his career helping men understand their bodies, their hormones, and their health. Now he’s bringing that expertise to The Male Room — a podcast where data-driven medicine meets common sense. Each episode separates fact from hype, science from snake oil, and gives men the tools to live longer, stronger, and happier lives. With candor, humor, and real-world experience from the exam room and the operating room, Dr. Mills breaks down the latest health headlines, dissects trends, and explains what actually works — and what doesn’t. Smart, straightforward, and entertaining, The Male Room is the show that helps men take charge of their health without the jargon.