Dissecting Product Viability

Welcome to the podcast where we explore the essential elements of successful products! This podcast draws inspiration from the insights of Tyler Dorsey, an expert in product marketing with 10 years of experience in B2C marketing, as outlined in his work "Product Perfection: Viability (Consumer)." In each episode, we will examine a critical aspect of product development, focusing on what makes a product truly viable – capable of working successfully and delivering on its promises.

 

Join us as we discuss:

● How to determine if your product effectively addresses a target audience's needs and helps them achieve tangible or emotional results.

● The significance of "future pacing" – understanding the customer journey from beginning to end and anticipating their needs at each stage.

● Unveiling the "secondary benefits" of your product – the added value it brings to customers' lives beyond the primary function.

● Defining "Perfect Weather" and "Worst Storm" scenarios to assess your product's feasibility in different conditions.

● Determining the sustainability of your product and addressing potential challenges related to its long-term use.

● Exploring the "Three Where's" – understanding your customer's past, present, and future to maximize their journey with your product.

● Analyzing your product's durability in a competitive market and fostering customer loyalty by aligning with their values.

● Cultivating flexibility in your product offerings to adapt to evolving consumer needs and maintain engagement. Get ready to dive deep into the world of product viability and gain valuable insights to help your product thrive in a competitive market!