Web Design Empire
Ready to turn your web design dreams into a thriving business? Whether you’re just starting out or leveling up from side gigs to six figs (and beyond), Web Design Empire is your go-to podcast for actionable strategies, insider stories, and expert mentorship. Hosted by John & Kelly - two seasoned web design pros who broke up with bosses, cubicles, commutes, and ditched the 9-to-5 grind over 15 years ago and never looked back. We’ve each built multiple six-figure freelance web design businesses—and we’re here to show you how to do the same. We’re not just designers; we’re also course creators, business coaches, web design store owners—and for more fun, Kelly manages real estate and John’s a touring musician. TL;DR: We know what it takes to build an empire. What you can expect each episode: - Actionable tips to start and scale your web design business - Proven strategies to hit six figures or more - Real-world stories from two mentors still in the game - Tips for creating a thriving business plan and landing dream clients If you’re ready to break free from the grind, build a business you love, and live life on your terms, hit subscribe. And when you’re ready to go all in, check out our courses and mentoring programs to fast-track your success. Your empire isn’t going to build itself. Let’s do this together.
Episodes
Struggling to figure out what to charge for websites—or when to raise your rates? In this episode, we’re breaking down the real-world pricing strategies that helped us build six-figure web design businesses.
From site speed obsession to oversized logos and ADA panic—some web design worries are way overhyped. In this episode, we’re calling out the myths and sharing what actually matters when building great websites.
Feeling creatively stuck or tired of recycling the same ol' web designs? We're sharing our go-to sources for fresh ideas and eye-catching inspo to get your creativity flowing again.
Want to easily boost your web design revenue? We're revealing the exact upsells clients find irresistible, plus Kelly’s slam-dunk downsell that wins projects and preserves profits
From smooth migrations to website hosting nightmares—here’s what every web designer needs to know about managing hosting in your business.
Thinking long-term? Here’s how to turn your freelance web design business into a valuable, sellable asset.
Will AI replace web designers or make us unstoppable? We break down what every designer needs to know right now.
From smart moves to epic mistakes—this is the real story of how we built multiple six-figure web design businesses.
There’s more than one way to earn as a web designer. Let’s talk hosting, digital products, courses, and beyond.
Sometimes you’ve got to let a web design client go. Here’s how to spot red flags, set boundaries, and break up like a pro.
We recap 2024’s wins, lessons, and wild adventures—like Kelly’s real estate moves & John’s band featured on The Voice. They also share their 2025 game plan for their respective Web Design Empires.
Want to hit six figures (and then some) as a freelance web designer? We're sharing the behind-the-scenes strategy that changed everything.
Starting a freelance web design business from zero? Here’s exactly how we’d land clients if we had to do it all over again.
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