Ep. 23 - Website Fundamentals Part 2: Turning The "Ugly Baby" into a "Lead Generator"

In this episode of 'Invisible Online' John, Jim and Kelly discuss the crucial role of a well-structured website in enhancing online visibility and generating leads. John emphasizes the importance of a solid website foundation. Jim shares insights on managing website budgets and offers a creative payment plan to help clients. Kelly highlights the emotional attachment clients have to their websites and stresses the importance of key elements like phone numbers, hero images, and content for SEO. The episode underscores the necessity of investing in quality website development to avoid common pitfalls and achieve long-term success.

 

Episode Highlights:

Importance of a Solid Website Discussion on why a well-built website is crucial for online presence and lead generation. Personal Attachment to Websites Kelly shares insights on clients' emotional connections to their websites, impacting their objectivity. Case Study: Diaper Service Website Kelly recounts a specific client story about a diaper service with a poorly designed website. Trust Factors: Phone Number Visibility The significance of having a visible phone number for building trust with potential clients. Hero Image Importance Discussion on the role of hero images in website design and the need for authenticity. Content as the Core Component Emphasis on the importance of quality content for website effectiveness and SEO performance. Client Budget Challenges Discussion on common client struggles with website budgets and the consequences of underfunding. Creative Payment Solutions Jim describes a payment plan that helps clients manage website costs over time. Case Study: Paper Shredding Business Jim shares a story about a startup recycling company pivoting to paper shredding service Importance of FAQs Highlighting the value of FAQs in addressing customer concerns and improving search visibility. Content's Role in SEO Explaining how helpful content enhances authority and trustworthiness in the eyes of search engines. Long-Term SEO Strategy Discussion on the patience required for SEO efforts to yield results compared to quick pay-per-click strategies.    

Contact Information: 

Website: https://www.ruinvisibleonline.com/

LinkedIn: https://linkedin.com/company/ruinvisibleonline

 

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