Episode 48: Notebook LLM: The AI Tool You Shouldn’t Be Ignoring

In this episode, John, Jim, and Kelly explore what happens when Google’s conversational AI tool, Notebook LLM, takes over the mic. From summarizing long-form content to responding in real time, this isn’t just another chatbot — it’s an assistant that listens, learns, and talks back. You’ll hear how the team trained it on their own podcast episodes and watched it produce insights, distill strategy, and simulate a human-level conversation.

Key Themes & Insights The Future of Search is Answers, Not Links Traditional SEO is fading. AI-generated responses are now surfacing in search, altering how visibility works online.

Semantic Storytelling & the “Information Gain” Game To appear in AI responses, your content must offer unique value, not recycled phrases. AI rewards depth and originality, not just keywords.

Conversational AI as a Strategic Content Tool Notebook LLM doesn’t just transcribe — it synthesizes, responds, and refines. It’s ideal for training, customer onboarding, and turning raw content into smart assets.

Real-Time Adaptability One of the most impressive features? The ability to interrupt the AI mid-conversation, ask it a question, and have it adjust on the fly, then go right back to its original track.

Internal & External Use Cases From building audio study guides to briefing documents and mind maps, Notebook LLM has use cases that go beyond marketing — think internal training, thought leadership, and even customer service.

Memorable Quotes “We trained it on our podcast… and then it talked back.” – Kelly “It’s like AI is becoming your co-host.” – John “You don’t want to summarize us — unless you’re this good.” – Jim “AI doesn’t hallucinate because it’s lazy. It hallucinates when it can’t find you.” – Seamus Smith (quoted by the AI recap)

Strategy Breakdown Feed the Machine, Set the Boundaries Notebook LLM works best when you control the source material. Training it on high-quality input makes the AI smarter, faster, and more aligned to your tone.

Think Like an Educator If your business trains staff, supports customers, or runs onboarding, you’re sitting on gold. Use tools like Notebook LLM to repurpose your best content into voice-driven learning.

Optimize for the Answer, Not the Page AI is now the interface. Your content must be structured for clarity, credibility, and context so it can be pulled into direct responses, not just sit on a webpage.

Guest Mentions Robert Mitchell – Chief AI Officer at WSI

Seamus Smith – Lead AI Strategist