S2 Ep 33 AI Took My Job And Made It Better

AI Took My Job…And Made It Better

Think AI is all hype? Think again. In this episode, John, Kelly, and Jim share candid stories of how AI is saving them time, improving content quality, and helping them think more strategically. From turning vending machines into A/B testing labs to crafting smarter content strategies, this one’s all about using AI the right way—without losing the human that makes it work.

Show Notes:

What We Talked About:

• How AI helps—but never replaces—the human behind the work
• Real-world examples: from vending machine optimization to content generation
• The shift from long-form SEO content to succinct, high-impact writing
• Using AI for brainstorming, layout planning, and improving quality (not skipping steps)
• Why empathy and voice still matter in a world filled with automation

Strategies Shared:

• AI as a co-pilot for content—better output when you “set the table” with detailed prompts
• A/B testing vending machines like social ads: analyzing what works, where
• How tools like Grammarly and Descript streamline workflows
• Building a content engine with E-E-A-T in mind (Experience, Expertise, Authority, Trust)

Memorable Moments:

“There’s not a thing I’ve ever generated on AI that didn’t require my human touch.” – John “It’s not about writing anymore—it’s about solving the right problem, for the right audience.” – Jim