S2 Ep 51: Hey Siri, Who’s the Best in Town?

Voice search isn’t the future—it’s already changing how people make decisions right now. In this episode, the team breaks down how voice assistants like Siri, Alexa, and Google are shaping local search behavior—and why businesses that can’t answer clearly and conversationally are being skipped entirely. From structured data to review signals, learn what it really takes to be “the best in town. Key Themes & Insights:

• Voice search is no longer optional—it’s rapidly becoming the default for local, task-based queries.

• People aren’t browsing when they use voice—they’re deciding. That makes it the highest-intent moment in the customer journey.

• Businesses without structured data, clear answers, and conversational content are being skipped over by voice assistants.

• This shift is affecting all age groups—not just Gen Z. Even tech-resistant users are embracing voice for convenience.

Strategy Breakdown:

• Local SEO meets AI behavior: Voice assistants lean heavily on Google Business Profiles, schema markup, and structured content to determine what answers to surface.

• Your reviews matter more than you think: It’s not just about 5 stars. Voice assistants may reference review language to match queries, meaning what your customers say carries weight.

• Content must sound like a conversation: “Residential HVAC efficiency diagnostics” won’t show up in a voice search for “Why is my AC bill so high?” Match how people actually talk.

Memorable Quotes:

“If your content doesn’t match how people talk, you’re breaking the connection.” – Kelly

“You could be the best option in town—but if the structure’s wrong, you won’t even make the list.” – Jim

“Even in his 60s, my friend only uses voice. It’s not just the kids anymore.” – John

Actionable Takeaways:

• Audit your website for structured data like schema markup, meta tags, and clearly labeled content sections.

• Create conversational FAQs based on real customer questions—aim for natural language, not jargon.

• Analyze your reviews to uncover key terms and language patterns, then reflect those phrases in your content.

• Use AI tools to test your visibility—ask your own voice assistant a local query and see if your business comes up. If not, reverse-engineer what competitors are doing.

Guest & Host Highlights:

• John Maniatis drives the discussion with real-world examples (like that Cooperstown road trip).

• Kelly offers tactical insight into structured data and voice readiness.

• Jim highlights how user behavior is shifting and why clarity beats cleverness in this space.