In this episode of Why Your Business Is Invisible Online, John, Kelly, and Jim break down the specific areas where most businesses lose visibility. If your content hasn’t been reviewed or updated in a while, it might be working against you.
They walk through what needs attention across your Google Business Profile, YouTube content, voice assistant readiness, LinkedIn presence, and AI visibility. You’ll learn what to update, what to drop, and where your blind spots really are.
Key TakeawaysMost businesses are underusing their Google Business Profile by skipping service listings, Q&A sections, and properly tagged images
YouTube videos often lack transcripts, chapters, and clear titles that help them rank in search
Voice assistants rely on platforms like Google, Yelp, Apple Maps, and TripAdvisor, and most businesses are only optimized for one
Blurry or generic images with missing alt text make your site harder to find in visual search
LinkedIn company pages with low activity or incomplete branding create a trust gap in B2B
AI tools now play a major role in search and expect consistent, well-linked content across platforms
Quarterly content planning is more effective than long-term roadmaps in a fast-moving digital space
Standout Quotes“If you’re not showing up in AI tools, you’re missing up to 30 percent of the search market” — Jim
“Most businesses are creating content. Very few are updating it” — Kelly
“Your website can’t rely on old habits. The search environment has changed” — John
What You’ll LearnHow to spot and fix the most common digital blind spots
What details actually matter for AI, voice, and visual search
How to make your content easier to find across platforms
Where to prioritize your time for the biggest visibility gains
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com