In this episode of Why Your Business Is Invisible Online, John, Kelly, and Jim break down the specific areas where most businesses lose visibility. If your content hasn’t been reviewed or updated in a while, it might be working against you.
They walk through what needs attention across your Google Business Profile, YouTube content, voice assistant readiness, LinkedIn presence, and AI visibility. You’ll learn what to update, what to drop, and where your blind spots really are.
Key TakeawaysMost businesses are underusing their Google Business Profile by skipping service listings, Q&A sections, and properly tagged images
YouTube videos often lack transcripts, chapters, and clear titles that help them rank in search
Voice assistants rely on platforms like Google, Yelp, Apple Maps, and TripAdvisor, and most businesses are only optimized for one
Blurry or generic images with missing alt text make your site harder to find in visual search
LinkedIn company pages with low activity or incomplete branding create a trust gap in B2B
AI tools now play a major role in search and expect consistent, well-linked content across platforms
Quarterly content planning is more effective than long-term roadmaps in a fast-moving digital space
Standout Quotes“If you’re not showing up in AI tools, you’re missing up to 30 percent of the search market” — Jim
“Most businesses are creating content. Very few are updating it” — Kelly
“Your website can’t rely on old habits. The search environment has changed” — John
What You’ll LearnHow to spot and fix the most common digital blind spots
What details actually matter for AI, voice, and visual search
How to make your content easier to find across platforms
Where to prioritize your time for the biggest visibility gains
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