S2 Ep 61 AI: Everyone's New Assistant

AI isn’t coming, it’s already part of your day. In this episode, John, Jim, and Kelly explore how business owners, teams, and everyday users are putting GPTs to work right now. From building custom assistants that manage social calendars and sales calls to finding creative uses in music, fitness, and personal projects, they show how AI is reshaping productivity (and creativity) without requiring a technical background.

You’ll learn how to build your own GPTs, use AI as a sales coach, and automate the busywork that clogs your day.

Key Themes & Insights:

• AI Isn't Someday—It’s Right Now: From daily tasks to client interactions, AI is already changing the way business owners work. This episode explores the real tools and smart hacks people are actually using.
• You Don’t Need to Be Technical: You don’t need a background in data science or dev skills to leverage AI. Just curiosity—and a little direction.
• GPTs Are the New Virtual Assistants: Custom GPTs can help with social calendars, note-taking, sales training, and more. Once built, they become reusable team assets.
• AI is a Sales Coach, Not Just a Writer: The team shares how AI is being used to refine sales conversations, improve proposals, and even evaluate missed upsell opportunities.
• It's Not Just About Work: Personal AI use cases (like band names and workout routines) show how deeply embedded this technology is becoming in daily life.

 Memorable Quotes:

“If you're doing something more than once—you can probably build a GPT to do it for you.” — Kelly

“You’re not optimizing for traffic. You’re optimizing for trust—and AI can help with both.” — John

“Grammarly is AI. Your email autocomplete is AI. You’re already using it. The question is: Are you using it well?” — Jim

“When a client says, ‘I already followed your advice and now I’m ready to hire you,’ that’s content + AI done right.” — Kelly

Strategy Breakdowns:

• What Is a GPT (and Why You Want One) → The team demystifies GPTs, explains how to build them, and when they can start saving you time—especially for recurring tasks like blog creation, social media, or meeting recaps.
• Sales Coaching with AI → From Sandler to Gap Selling models, Kelly explains how to run your own calls through a sales-oriented GPT to find missed opportunities and improve close rates—without hiring a coach.
• Productivity Wins from Everyday Prompts → Whether it’s summarizing client meetings, organizing post-hike breakfasts, or creating full-month social calendars, AI is making the day-to-day smoother.
• Creative Use Cases You Didn’t See Coming → AI naming a band? Helping you design a workout post-recovery? Writing better subject lines? The team proves AI isn’t just for agencies—it’s for humans.

Guest & Team Mentions:

• John Maniatis – Host, band leader, AI brainstormer, and breakfast optimizer
• Jim Falotico – GPT builder and productivity realist
• Kelly Biggs – Sales strategist and master of prompt-based personalization