Episode 596: Local Service Ads + Google Analytics: The Last 2 Levers to Outshine Zillow

Local Service Ads (LSAs) and Google Analytics can look intimidating, so I saved them for the last chapter of our four-part “Google 8” mini-series. In this quick walkthrough I break down:

• Why LSAs can be gold—or a money pit. • How Google’s “Google-Screened” badge and review count drive call volume • What happens if you miss calls (and how Google silently downgrades you) • Real-world results: the Malibu “pet-store” fiasco vs. markets where LSAs print listings
• Connecting your site to GA4 without the tech headache. • The three dashboards that actually matter for agents: traffic sources, lead events, keyword paths • Marrying GA4 with Search Console to spot long-tail phrases you should be running ads on—or covering in neighborhood videos • Using those insights to decide where your next marketing dollar really belongs

I also share the exact links, setup steps, and review-building cadence my team uses (grab the Google Doc—just DM me). If you missed Parts 1-3, circle back for the full eight-tool stack.

Key takeaways • Test LSAs small; scale only if call quality beats other lead spends • Track every click, scroll, and form in GA4 so ad dollars follow real data • Blend online intent (keywords) with offline presence (open houses, signs) to become the default agent in your niche

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