Episode 600: Stop the Scroll: Turn Pain Points into Closings with the R-E-P Formula

Struggling to keep viewers watching your real-estate videos to the very last second? In this episode I share the R-E-P framework I’ve refined after hundreds of trial-and-error shoots: R – Recognize the pain. Open with the exact frustration your audience feels (“It’s getting tougher for first-time buyers to afford anything in Los Angeles”). E – Emphasize and tease relief. Hint at the solution you’ll unveil (“there are city and state programs that slash monthly payments—let me show you where to start”). P – Provide the first actionable win. Deliver one concrete step—like using the MEPA loan or three other down-payment options—to prove you’re the guide they need.

Use the same flow for every format—YouTube Shorts, Instagram Reels, TikTok, or a full buyer seminar—and you’ll hook scrollers, solve a real problem, and nudge them to hit follow for more. Want the framework in writing plus fresh prospecting ideas every week? Tap the newsletter link in the description.

 

 

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