Currently, the real estate business is splitting into two, and only one will win. At Inman Connect San Diego, I saw firsthand how big portals like Zillow, Redfin, and Rocket are competing hard for agents’ commission dollars. Some are taking 40% or more plus extra fees.
The alternative? Building your own brand and attracting clients who trust you, with no middleman taking a cut.
In this video, you’ll discover:
- Why tech giants are moving fast into real estate commissions
- The two “worlds” you can choose from right now
- How to future-proof your business with personal branding
- The steps to build a lead pipeline you own
If you’re serious about staying in control of your business, this is your wake-up call.
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#realestate #realtor #realestatetraining #zillow #realestateagent #branding #marketing #housingmarket
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