In this episode, Lauren Keeves sits down with James Davis, Fractional Chief Strategy Officer in the Technology Services Industry across APAC, to unpack a critical issue plaguing MSPs: the disconnect between sales and marketing. Together, they explore why many MSP owners resist embracing these functions, how misalignment leads to stagnant growth or even decline, and what it takes to build a deliberate strategy that actually works.
James breaks down the mindset traps MSPs fall into, the dangers of chasing silver bullets, and the importance of defining whether you're building a lifestyle business or scaling for growth.
If you're an MSP owner or sales/growth leader, this episode offers practical takeaways on how to rethink your approach, align your teams, and build a business that thrives.
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