In this episode of 2Techy, host Lauren Keeves is joined by Jason Maricchiolo to explore how MSPs can move beyond the checkbox mentality of ISO certifications and turn them into powerful tools for growth. From building trust in tenders to empowering sales teams with the right talk tracks, Jasonshares practical ways MSPs can strategically leverage certifications like ISO 27001, 42001 (AI), and others to win new business and strengthen internal operations.
They dive into real-world examples, discuss the rise of AI governance, and highlight why training across all layers—from service desk to SLT—is essential for communicating value. Whether you're already certified or just starting thejourney, this episode will challenge your thinking and help you unlock the full potential of ISO in your MSP.
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