If you run an ecommerce or Shopify store and you’re using Facebook ads - you might not actually be getting “new customers”.
Instead, you could just be reaching the same people over and over again.
In this episode of Ad Spend Secrets, Luke Smith (founder of Simply Converting) reveals the often-overlooked settings in Meta that shows you EXACTLY who your ads are reaching.
Luke breaks down how to set up proper audience segmentation to track whether your ad spend is effectively reaching new customers - or just recycling through your existing customer base at increasingly higher frequencies.
He also shares insights on how ecommerce email campaigns can affect your Facebook ads metrics and potentially mask your true customer acquisition costs.
Key moments:
00:01:25 How to access advertiser settings for segments
00:02:00 Define existing customer audiences using data
00:03:35 Track spend distribution across audience segments
00:04:30 Email campaigns affect Facebook purchase costs
00:05:45 Understanding attribution windows impact
00:07:00 View vs click attribution differences
00:08:15 Importance of shortening purchase windows
Whether you're struggling to expand beyond friends and family or looking to scale efficiently to new audiences…
This episode provides the exact steps to understand and optimise your Meta ads for real growth. Listen now to stop wasting ad spend on the wrong audiences.
===
🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping
📈 Apply to work with us: https://scale.simplyconverting.com/survey
Follow Simply Converting Online:
https://www.simplyconverting.com/
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.