Why LESS Emails = MORE SALES In Klaviyo (2025 Ecomm Email Marketing Secret)

Sending fewer emails from your ecomm store could actually make you more money.

If you use email marketing software in your e-commerce/ Shopify store, like Klaviyo, then tuning into this episode of AdSpend Secrets is a must!

Join your host Luke Smith (founder of Simply Converting), as he reveals the counterintuitive strategy of increasing email marketing revenue in eCommerce - by reducing your subscriber list.

Through a real client case study, Luke demonstrates how cutting their email list on Klaviyo from 25,000 to 9,000 subscribers actually tripled their open rates (20% to 60%) - while slashing their monthly Klaviyo costs.

You'll learn the exact process for cleaning your email list, identifying truly engaged subscribers, and implementing an ongoing suppression strategy that improves deliverability.

Luke also shares Klaviyo's recommended benchmarks for email performance - and tips for properly warming up your sender reputation when migrating from another platform.

Key moments:

00:01:00 Client case study: Migration from Shopify to Klaviyo
00:02:00 Understanding engagement patterns in baby products
00:04:00 Reducing list size improves open rates
00:06:00 Impact of list cleaning on deliverability
00:08:00 Creating ongoing suppression segments
00:10:00 Klaviyo performance benchmarks explained

Whether you're considering switching to Klaviyo or looking to optimise your current email marketing strategy, this episode provides tips to help you increase engagement - while potentially lowering your monthly costs.

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