Is your Meta ad budget being wasted in the dreaded "learning phase"? You might be sabotaging your ROI without even realising it.
In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) reveals how a children's brand was hemorrhaging money - by making a common but costly Meta ads mistake.
After auditing their $30,000 monthly ad spend, Luke discovered that 75-82% of their budget was stuck in the learning phase. This was preventing Facebook's algorithm from ever optimising properly.
Join Luke as he shares exactly how to check your own learning phase percentage, why campaign fragmentation is killing performance, and the simple fix that could dramatically improve your ROAS.
Key Points
00:00:37 Learning phase when spending $5000+ monthly
00:01:49 Fragmentation prevents Meta from finding likely purchasers
00:02:36 Dedicated remarketing campaigns
00:03:00 Check Ads Manager
00:03:44 Lower cost per purchase
00:04:01 Contact if you need help
Whether you're spending $5,000 or $50,000 monthly on Meta ads - this episode provides the crucial account structure insights you need to stop wasting budget and start maximising your return on ad spend.
===
🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping
📈 Apply to work with us: https://scale.simplyconverting.com/survey
Follow Simply Converting Online:
https://www.simplyconverting.com/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.