All Episodes

March 6, 2025 5 mins

What if you could increase your Shopify store's email revenue whilst - cutting your Klaviyo subscription costs at the same time?

There’s one “segment strategy” that makes it possible.

In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) shares a powerful Klaviyo email marketing strategy that's helping Shopify store owners make more money - while paying less in subscription fees.

This 5-minute masterclass focuses on one specific segment that can transform your ecom email marketing performance.

Follow along to create the right lists and segments for your Klaviyo account and Shopify store.

What makes this approach especially valuable is how it simultaneously improves three key metrics:

✅It increases your open rates by removing non-engagers

✅Generates more revenue by focusing on active subscribers

✅Reduces your monthly Klaviyo costs by eliminating profiles you're paying for but getting no value from.

Key moments:

00:01:00 Lists vs segments in Klaviyo
00:01:50 Segments for list cleaning
00:02:30 Identifying inactive subscribers (permanent)
00:03:30 Walk through

Ready to stop wasting money on subscribers who will never see your messages?

Tune in to this episode now to implement this strategy for your Klaviyo account and Shopify store today!

===

🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping


📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/


https://www.facebook.com/simplyconverting

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.