What do lipstick sales, luxury smoothies, and little online indulgences have to do with your acquisition strategy?
In this episode, Avery breaks down the cultural and economic forces behind the “lipstick effect” and the rise of the “little treat economy”—and how these trends shape the way modern consumers buy. You’ll learn how to use these insights to identify your tier-one products, simplify the path to conversion, and build strategies that hold up no matter what the economy throws your way.
If you’re thinking about how to optimize acquisition before Q4, this one’s for you.
Timestamps:
00:00 Lipstick Effect and consumer behavior
02:00 Understanding economic cycles in marketing
04:00 Debunking recession indicators
10:00 Rise of little treat culture
18:00 Tiered product strategy and customer acquisition
21:00 Diptyque case study on entry products
30:00 Balancing short-term wins with long-term strategy
Hashtags:
#EcommerceStrategy #DTCMarketing #AcquisitionTactics #PerformanceMarketing #ConsumerBehavior #LipstickEffect #LittleTreatCulture #DopamineEconomy #CulturalTrends #MarketingPsychology #MarketingStrategy #DigitalMarketing #BrandBuilding #Q4Prep #CustomerAcquisition
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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