Q4 might feel far away—but blink and it’s Black Friday. In this episode, Avery kicks off a special Q4 prep series focused on setting your brand up for sanity and scale. From stocking the pond with high-intent audiences to analyzing last year’s creative, locking in your marketing calendar, and prepping evergreen sale ads, this is everything you wish you’d done early… delivered right on time.
Whether you’re a brand operator or creative lead, now’s the moment to plan ahead so you’re not scrambling come November. Future you will be very, very grateful.
Timestamps:
00:00 Start prepping for Q4
02:50 Stocking the pond explained
06:30 Building an email list and collecting data
10:15 Creative analysis for Q4 planning
14:00 Why every brand needs a marketing calendar
18:40 Preparing evergreen sale ads
21:40 The reality of creative agility during BFCM
25:30 Planning holiday shoots with ad usage in mind
29:10 Using brand-specific sales moments
32:00 Peak vs valley planning with calendars
35:00 Final thoughts and helpful templates
Hashtags:
#Q4Planning #EcommerceStrategy #DTCPodcast #MarketingCalendar #CreativeStrategy #StockThePond #HolidayPrep #DTCMarketing #AdCreative #RetentionMarketing #BlackFridayPrep #AuntieAvery #MarketingTips #PerformanceMarketing
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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