Labor Day isn’t just another sale. It’s the launchpad into your biggest promo season.
In this episode, Aves breaks down a creative checklist to make sure your content actually drives clicks and conversions.
From UGC, CGC, and EGC to static ads, lo-fi trends, and landing page tweaks, you’ll get practical ideas to set your brand up for Labor Day wins that roll straight into Q4.
#LaborDayMarketing #EcommerceMarketing #AdCreative #ContentStrategy #DTCMarketing #HolidayCampaigns #MarketingPodcast #BrandGrowth #Q4Prep #DigitalAdvertising
00:00 Introduction
02:00 Sales strategy — beyond blanket discounts
06:00 UGC, CGC & EGC — creative buckets to prep
12:00 Short-form video hacks that drive clicks
18:00 Employee-generated content for agility
19:00 Static ads — text, overlays & founder letters
26:00 Lo-fi creative — when scrappy works (and when it doesn’t)
31:00 Landing pages — patching the leaky bucket
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Law & Order: Criminal Justice System - Season 1 & Season 2
Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.