When it comes to ads, sound is more than background noise; it’s a performance driver.
In this episode of Ad-venturous, Aves breaks down how audio choices shape attention, emotion, and conversions.
From stronger voiceover scripts to smart use of trending sounds and even ASMR, discover how to make your ads not just look good, but sound unforgettable.
#AdventurousPod #DTCMarketing #AdCreative #AudioMarketing #VoiceoverTips #TrendingSounds #MarketingStrategy #PerformanceMarketing #CreativeStrategy #SoundMatters
00:00 Introduction – Why sound matters in ads
03:00 From Silent Scrolls to Sound-On – How TikTok and Reels changed consumer behavior
06:00 Voiceovers That Convert – Strong scripts vs. lazy hooks
09:00 Stop Using “Stop Scrolling” Hooks – Why overused intros fail
11:00 The Language Gap – Speaking your customers’ language
14:00 What Seinfeld Can Teach Marketers – Shared culture and belonging
18:00 Trending Sounds & Expiration Dates – Fun, fast, but short-lived
27:00 ASMR & Product Sound Design – When sensory audio sells
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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