On this episode of Adventurous, Aves breaks down how DTC brands should be using Memorial Day not just as a sales event—but as a mission-critical test for Q4.
From offer structure to creative strategy, this episode is a goldmine for marketers who want more than just “cheap clicks.”
Key topics covered:
- Strategic use of Memorial Day for Q4 promo testing
- Offer structures that align with business goals (tiered, sitewide, GWP)
- Why early access paid-only promos work
- Creating branded sale content with angles, colors, and formats that cut through
- Text-only ads, lifestyle overlays, product renders, and short-form content breakdowns
- Planning vs “turning on a sale and seeing what happens”
- Using promo codes as segmentation and brand integrity tools
Whether you’re optimizing EBITDA or maximizing new customer acquisition, this episode shows how to plan, produce, and profit from your promo calendar with intention.
0:00 Introduction
4:00 How Discount Saturation Has Changed Consumer Behavior
6:00 Planning Your Sale: Why, What, When Framework
9:00 Offer Structures That Work
12:30 Creative Flow: Prepping for the Full Sale Cycle
15:30 Creating a Sale Angle That Builds Brand Equity
18:00 Why Text-Only Ads Still Work
24:00 Short-Form Video: Why Reels Must Be Part of Your Plan
#DTCMarketing #EcommerceStrategy #MemorialDaySale #PerformanceMarketing #PaidSocial #OfferStrategy #CreativeTesting #MarketingTips #DigitalMarketing #EcommerceGrowth #BrandBuilding #PromoPlanning
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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