What do lollipops, Salvador Dali, and your brand have in common?
More than you think.
In this episode, we unwrap the surprisingly powerful branding lessons behind Chupa Chups—the iconic lollipop brand with a surrealist twist.
From a Dali-designed logo to a sugar-free product that still flies off shelves, you'll learn how to blend design, desire, and strategy to create brand stickiness (pun intended).
Whether you're running ads, optimizing landing pages, or building your next big campaign—this sweet story might just reshape your approach.
0:00 – Introduction
2:00 – The Importance of Mobile User Experience
5:30 – Collaborating with AppLovin: A Mobile Advertising Insight
9:00 – Salvador Dalí's Influence on Chupa Chups Branding
12:45 – Understanding Consumer Psychology in Marketing
16:30 – The Cultural Impact of Chupa Chups Over the Decades
22:15 – Highlighting a Notable Chupa Chups Advertisement
25:50 – Key Takeaways and Final Thoughts
#BrandStrategy #MarketingPodcast #ConsumerPsychology #UXDesign #MobileMarketing #CreativeBranding #ChupaChups #SalvadorDali #DesignInspiration #BrandIdentity #AdCreatives #MarketingTips #VisualBranding #BrandStorytelling #PsychologyInMarketing #CulturalMarketing #CreativeMarketing #LollipopMarketing #IconicBrands #MarketingLessons
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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