And Wanna Learn to Do Other Stuff Good Too...
Writing great copy isn’t about sounding clever—it’s about making real human connections.
In this episode, we dive into what makes copy actually good (hint: it’s not AI alone), why authenticity still matters, and how small details can scale your brand voice across platforms.
From luxury coffee to political speeches to a legendary Chivas Regal ad, we explore the emotional backbone of great marketing. Plus, a reminder that Father’s Day is the perfect time to bring the human stank back to your brand voice.
Subscribe, listen, and let’s all try to write copy a little more good.
00:00:00 – Introduction
00:03:47 – The Power of Copy That Moves You
00:07:22 – Why Emotion Is the Heart of Great Marketing
00:11:39 – Writing Like You Speak: The Secret to Authenticity
00:14:42 – Storytelling Isn’t Just More Words
00:18:09 – Creating That “That’s Me” Moment
00:25:48 – Building Brands Through Value, Not Force
00:33:01 – The “Human Stank”: Why People Need People
00:40:18 – The Art of Emotion in Advertising
#Copywriting #MarketingTips #BrandVoice #AuthenticMarketing #HumanConnection #AdvertisingStrategy #ContentMarketing #EcommerceMarketing #AIMarketing #CreativeStrategy #WriteCopyGood #ZoolanderMarketing #HumanStank #CopywritersOfSpotify #FathersDayMarketing
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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