Millennials have been mocked, memed, and misunderstood for years—but what if they were actually onto something all along?
In this episode, Aves dives deep into the millennial psyche: their nostalgia, their resistance to cringe, their complex relationship with identity, and how all of it plays out in the world of marketing.
From iPod ads and participation ribbons to avocado toast and Disney adults, we explore what actually motivates millennial buyers—and how brands can authentically connect with them.
Whether you're a marketer trying to reach this elusive generation or a millennial just trying your best, this one's for you.
Plus: Why Gen Z fumbled the bag, how to tap into emotion without pandering, and a love letter to M83, ukuleles, and the magic of posting just for fun.
00:00 Why Millennials Are Obsessed With Nostalgia
02:00 What Nostalgia Meant in the 17th Century
05:00 Millennial Internet vs Gen Z Internet
08:00 How Millennials Use the Internet for Identity
11:00 Why Millennials Reject Trends and Embrace Cringe
14:00 Marketing to Millennials With Authenticity
17:00 The Emotional Power of iPod Ads and Saturated Colors
21:00 Building Products That Align With Millennial Values
24:00 Why Respect and Identity Matter in Millennial Branding
27:00 Final Thoughts on Selling to Millennials
#Millennials #MarketingStrategy #NostalgiaMarketing #BrandAuthenticity #DigitalCulture #GenerationalMarketing #MillennialConsumers #MarketingTips #AdvertisingTrends #ConsumerBehavior #MillennialNostalgia #CringeCulture #GenZvsMillennials #MarketingPodcast #Pilothouse
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