In this episode of Ad-venturous, we dive into the messy, malleable identity of Gen Z through the lens of F. Scott Fitzgerald’s The Great Gatsby.
Aves breaks down what Gatsby, Nick, and the ever-watching eyes of Dr. T.J. Eckleburg can teach us about internet culture, trend-chasing, faux authenticity, and the paradox of being both observer and influencer in a generation obsessed with being seen.
Spoiler alert: we’re all a little more Nick than Gatsby.
Whether you're a Gatsby stan, a Gen Z marketer, or just here for the existential dread and literary hot takes—this one’s for you.
Timestamps
00:00 Gen Z and the fear of wanting
02:00 Why The Great Gatsby is the perfect Gen Z lens
05:00 Jay Gatsby and the illusion of the American Dream
09:00 Gen Z’s relationship with influence and authenticity
15:00 The impact of constant observation on culture
19:00 The green light as a metaphor for Gen Z consumerism
25:00 Why Gen Z doesn’t trust traditional brand loyalty
30:00 What marketers need to know about selling to Gen Z
Hashtags
#GenZ #TheGreatGatsby #FScottFitzgerald #GatsbyAnalysis #GenZMarketing #DigitalCulture #AdventurousPodcast #TrendCycles #SocialMediaCulture #InternetIdentity #BookTok #PodcastEpisode #MarketingToGenZ #CulturalCommentary #AuthenticityCrisis #GreatGatsbySymbolism #GreenLight #NickCarraway #ConsumerBehavior #DTCMarketing
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