In this episode, Logan Lyles interviews Bob Ruffolo, CEO of IMPACT, discussing the evolution of their business model from a traditional agency to a coaching and training company. They explore the importance of building a community around their services, the shift in buyer behavior, and the introduction of the new framework, Endless Customers, which emphasizes the need for businesses to adapt to changing market dynamics and consumer expectations. In this conversation, Bob Ruffolo discusses the evolving principles of marketing, emphasizing the importance of understanding buyer needs, utilizing video content, and fostering human connections in business. He outlines the four pillars of a successful marketing strategy and shares insights on innovative selling techniques that resonate with today's consumers. The discussion also touches on the significance of community building and personal relationships in driving business success.
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