In this episode of the Agency Builders podcast, Logan Lyles interviews John Ghiorso, who shares his journey from founding and exiting Orca Pacific to launching five new agencies in two years.
John discusses the challenges and philosophies behind his ambitious plans, emphasizing the importance of operationalizing delivery and growth. He provides insights into creating systems that enhance client satisfaction while avoiding common pitfalls like scope creep and commoditization.
The conversation highlights the balance between maintaining operational efficiency and fostering strong client relationships, ultimately aiming for healthy delivery margins. In this conversation, John Giorso and Logan Lyles delve into the intricacies of agency-client relationships, addressing common challenges such as scope creep and the importance of setting boundaries. They explore innovative pricing strategies, particularly performance-based pricing, that can foster better client relationships.
The discussion shifts to operationalizing growth through effective marketing strategies, with a focus on leveraging LinkedIn and outbound marketing. They also touch on the transformative impact of AI on agency work and the necessity for agencies to adapt to these changes. The conversation concludes with rapid-fire insights on recommended tools and community engagement.
Takeaways
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On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!